Launching
a new business is never easy, “With a startup, you’re eager to bring your
product to the attention of potential buyers, but the way you do that is
critical,” said Arefin, the Founder & CEO of LocalBlox. Here is the list
of top five startup mistakes and how to avoid them.
Confusing
customers – Too much information is not always desirable, but startup founders
often attempt to list every detail of their product. Instead of convincing the
customer to make a purchase, all that information only serves to confuse them.
Just as too many cooks spoil the soup, extensive verbiage fails to make the
intended impact and can have the reverse effect.
Beat
the buzzwords – It’s a common practice among marketing firms to create buzzwords
and specialized jargon to promote everything from mobile apps to pizza. Those
artificial words may look good on paper, but they mean little to the average
consumer. Clarity is a virtue. If it’s necessary to explain what those
buzzwords mean, it’s best not to use them at all.
Creative
comparisons – Entrepreneurs trying to make their mark on the business world
should shy away from associating their business with another, no matter how
famous or recognizable it is. Billing a company as the “eBay of organic produce”
ensures prospective buyers remember the eBay name, but not the startup’s. Give
consumers something new, innovative and truly different.
Going
viral – Everyone has heard about instant success stories using free business
ads posting. While Twitter, Facebook
and YouTube have their place in a comprehensive marketing strategy, business
owners shouldn’t rely on becoming an overnight sensation. Create a sound,
creative and detailed business plan for success.
Maintain
focus – It’s easy for a startup founder to become distracted in the excitement
of launching a new business, but it’s a mistake that drains energy and
resources. Business owners need to ascertain their strengths and focus on being
the best in their chosen field of endeavor.
LocalBlox is the premier website for businesses and
individuals who desire a strong local connection with their community. LocalBlox serves over 70,000
communities throughout the U.S., with new neighborhoods being added at an
amazing rate. The new economy has resulted in a shift in consumer shopping
habits, with more individuals choosing to shop locally using social media &
mobile. LocalBlox assists businesses
in acquiring new local clients and retaining established customers, from the
smallest of communities to major cities across the nation.
The
firm offers a multi-faceted approach, with a business-oriented side and one
developed for the individual. LocalBlox
provides tools, software and services to promote its business customers and
increase their visibility. For the individual, the networking social offers
neighbors the means to communicate, explore amenities, resources and free
business advertising online and services, plan community events, stay informed
about local news, potentially dangerous situations through neighborhood watch
and stay abreast of local concerns that affect their community.
LocalBlox
can be reached by phone at 888-411-8480. For more information, visit LocalBlox
at https://www.localblox.com.
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